Many SEO professionals are still confused about which type of keywords will work better. Many go for short-tail keywords because of search volume but at a certain point if you cross-check the conversion rate not that much satisfactory. What is actually missing? Sharing some details comparative analysis for all types of keywords in SEO strategy.
1.Volume
| Short Tail Keywords | Long-Tail Keywords |
| Short tail keywords have huge search volume so we feel that we can get good leads but that does not happen on the ground level. Because many people are searching with these short-tail keywords like students, researchers, etc actually their purpose is totally different from our expectation. This type of person increases organic search only. Normally below than three words considered as short-tail keywords Example- 1. female dentist 2. Innova self-drive car | Long-tail keywords have comparatively low search volume. Many people searching for every detail. Probably they are most genuinely looking for any product or services. Study shows the traffic come through long-tail keywords stay’s more on time & lead conversion rate is higher than short-tail keywords. Normally more than three words considered as long-tail keywords Example- 1. Best female dentist in Deccan Pune 2. Innova self-drive car on rent in Shivajinagar Pune |
2. Competition
| Short Tail Keywords | Long-Tail Keywords |
| Short tail keywords have huge competition. Because below than three words like Pizza, car, Phone is having huge traffic these words can’t specify further details | Long-tail keywords have comparatively Low competition because the user specifies all details like pizza shop near me, Used car showroom near me, best phone showroom near in Pune |
3. Cost
| Short Tail Keywords | Long-Tail Keywords |
| Comparatively higher cost than long-tail keywords due to high competition &high keyword search volume Example- 1. female dentist – Bid cost in google ads Rs. 90 above for 1st-page – optimization timeframe more than 180 days 2. Innova self-drive car -Bid cost in google ads Rs. 110 above for 1st page (CPC- Cost per click) -Optimization timeframe more than 180 days (Approx) | Comparatively low cost than short-tail keywords due to low competition & low keyword search volume Example- 1. Best female dentist in Deccan Pune – Bid cost in google ads Rs. 7 above for 1st page. (CPC- Cost per click) -Optimization timeframe more than 45 to 60 days 2. Innova self-drive car on rent in Shivajinagar Pune -Bid cost in google ads Rs. 10 above for 1st-page -optimization timeframe more than 45+ days (Approx) |
4. Conversion Rate
| Short Tail Keywords | Long-Tail Keywords |
| Comparatively low conversion rate due to the above mentioned points. Many traffic just visiting for various purposes. They can’t be customer’s Example- – female dentist –Innova self-drive car | Comparatively low cost than short-tail keywords due to low competition & low keyword search volume Example- – Best female dentist in Deccan Pune – Innova self-drive car on rent in Shivajinagar Pune |
